Professionalization of Exercise Physiologyonline                   


ISSN 1099-5862   Vol 6 No 7   July 2003 
 



 
 
 
 

    Editor-in-Chief
    Tommy Boone, PhD, MPH, MA, FASEP, EPC
 
e-mails to the Editor-in-Chief
A recent conversation with an Occupational Therapist has put some startling
facts into perspective
The ASEP forum
The presidency of ASEP
EP is a profession independent of a govt. licensure status
Tommy  - an exerpt from your recent ASEP article. . . .
Response to Dr. Birmbaum's article on nutrition supplements 
Matt's "time bomb" article


A recent conversation with an Occupational Therapist has put some startling
facts into perspective
Eric Durak
Medical Health and Fitness
Santa Barbara, CA  93111

As a professional who considers much of the work I do in the "wellness" venue, I have found that - according to recent events in the world of therapy, I may no longer be able to claim that tag line. It seems at the AOTA has adopted wellness services into their professional scope of practice for 2003.  This may not have ramifications for clinical exercise physiologists - until they start working with health plans to deliver wellness services.

According to the OT practice act - not only specific therapeutic interventions, but wellness - are now part of the OT scope of professional practice.  If an exercise physiologist were to have a debate with an OT regarding this issue, the OT would simply state that wellness should be defined in their scope of practice because they provide wellness and preventive services to their clients.  What it means from a legal standpoint is that any wellness provider (massage therapist, exercise physiologist, holistic health practitioner) who receives Medicare reimbursement for their services may now be charged with practicing OT without a license.

It is yet another example of how current healthcare practitioners are squeezing the system to benefit them financially without considering the needs of patients who are in need of a better overall health care model. It is also an example of healthcare trying to squeeze out wellness care in America. Consider the following:

  • In 1999 Medicare began reimbursing the cost of 20 acupuncture services. Now medical doctors (not Oriental Medical Doctors - or licensed acupuncturists) attend a weekend course and can provide acupuncture services in their offices - and receive reimbursement.
  • In 2001 the PT, OT, and dietician professions sponsored the Medicare Wellness Act.  If passed through both houses of Congress - the MWA will provide billions of dollars for preventive services by professionals who are not trained in prevention and wellness.  It will, however, shift the balance of power out of the hands of competent practitioners.
  • In 1989 the Maryland PT association successfully sued over 50 massage therapists for practicing PT without a license.  These therapists were involved in a clinic and their services were being reimbursed through a health plan.  Most left the profession.
Even in the area of cardiac rehab - which most PhD-level exercise physiologists feel very competent; there is still a grey area as to whose services should receive reimbursement for specific aspects of care.  EPs would be aghast to find out that according to the law - they are not providers of clinical exercise services (with the exception of some states such as Louisiana, which licenses EPs for cardiac care).  It is a wake up call to exercise professionals who wish to provide services in the new era of wellness care.  According to best selling author Paul Zane Pilzer (in his book, the Wellness Revolution), wellness care will supplant healthcare as the next trillion dollar industry in the US.  Those who are poised to promote it will profit from it. 

I would personally rather see the EP profession gather the rewards of providing quality care to the vast majority of Americans who have a minor medical condition (osteoporosis, weight management issues, nutrition needs, self esteem issues, and functional fitness needs) than to see these services be relegated to our current crop of healthcare providers, who  have very little knowledge of the application of preventive and wellness services to patients.  They do what they do well - but it is not the future of medicine. I hope to see more work in the area of prevention and healthcare issues in future ASEP publications.  It is truly the future of the profession.  I hope we use our resources accordingly.

References
1.  Newport, J.  (March, 2000). Only prevention can preserve us.  Healthcare Business.  pg. 104, March, 2000.
2.  Pilzer, P.J.  (2000). The Wellness Revolution.  Wiley and Sons, New York, 2002.
3.  Lancotôt, G.  (1995). The Medical Mafia.  Key Publishing, Morgan, VT, 1995.
4.  Graham, B. and Thomas, B.  (2003).  Medicare Wellness Act.  http://thomas.loc.gov., Senate Bill 2232
 


The ASEP forum
Eric Durak
President - Medical Health and Fitness
"The Cancer Wellness Company"
www.medhealthfit.com 
Direct line:  805-692-9929
Toll free order: 888-880-5227

Dear Jason,

I have been reading the ASEP forum boards this morning with great interest. It seems as though a few of you are putting in some overtime on EP issues.  Ten years ago I was where you are in terms of my work and frustration in the
field.  I now run my own company , and starting up a new division in cancer wellness - which is what I believe will be the cardiac rehab of this decade. 

I received reimbursement for my clinical exercise services 10 years ago.  In 1994, I wrote the book on insurance reimbursement for exercise therapy services.  In 1999 I wrote what is now the Cancer Wellness manual that
includes information on how to work through the healthcare system in terms of receiving some reimbursement.

There are businesses who receive HMO and MC contracts for wellness services. It has more to do with knowing the healthcare system as opposed to being the quintessential EP.  None the less - I believe that there are opportunities.
You may wish to visit  www.silversneakers.com for an example of an HMO-based national wellness program.   Some instructors love it - some don't think they make enough money.  However - they all work with HMOs and this program
does receive funding.  I am trying to accomplish the same think with my cancer wellness network.

I would very much like to discuss some of these issues with you.  I will be in Minneapolis in June to teach a Cancer Wellness workshop.  If you are in need of CEUs, then perhaps you can attend.  Let me know what type of work
you do in Rice Lake, and if it is close to Minneapolis.  Many thanks for your work on behalf of EPs
 


The presidency of ASEP
Eric Durak
President - Medical Health and Fitness
Santa Barbara, CA 

Dear Steve,

My congratulations on your new presidency of ASEP.  It is quite an accomplishment for a non PhD.  I doubt that ACSM would ever have a non -PhD as a president of its organization.  This is due to not only your work - but your foresight. 
I would like to again discuss the healthcare/EP relationship with yourself and ASEP for a moment.  In your editorial, you make the statement that one of the goals of EP status in healthcare is that of licensure.  Since I have been involved with this debate since 1989, and a member of the 1997 CA SB 891 licensure bill -  I feel somewhat qualified to understand the process of licensure, and its impact on any profession.

In order to become licensed in a healthcare profession - an organization must first deal with other medical agencies (nursing, physicians, therapists, counselors) who review their application and gut any part of it that is in direct conflict (or perceived conflict) with their current practice acts.  One only has to look at current physical therapy AND occupational therapy practice acts to see that wellness now plays a critical role in their job descriptions.  If EPs want to legally hold themselves out at "wellness practitioners", they can now be perceived as violating the law in most states, thanks to the 2003 OT practice act.  When the application does go into state committee - it must be passed by a majority of state
legislators.  Since most of them don't think the "practice of exercise" has a high liability - they probably won't pass it.

My last comment on licensure is a request for current EPs to look at the Louisana state licensure law for EPs.  Not only did they NOT receive reimbursement (other than previous interventions) since its enactment in 1995, many licensed practitioners have now let their status slip because of high fees and no viable outcomes of having licensure status. 
Now comes the fun part.  According to economist Paul Zane Pilzer (author of the best selling "Wellness Revolution"), wellness insurance is the next big item in healthcare - and may drive the current $480 billion dollar wellness industry into a $1.5 trillion dollar industry that will surpass the current healthcare sector in total gross revenues by 2015 [or sooner].

Many organizations are now doing business with HMOs, PPOs and health insurance companies.  Silver Sneakers in Arizona (www.silversneakers.com), and Personal Health Approach(www.personalhealthapproach.com)  in NY are
doing business with many health plans and receiving reimbursements through traditional FFS and capitated contracts.
The nation's largest PPO - American Specialty Health Plans (www.healthyroads.com) is doing business with over 7,000 health clubs to subsidize the costs of health club memberships to corporations.  Don't you think it's about time that health plans subsidize the cost of exercise therapy and prevention?  What health plans are looking for is something that EPs excel at - OUTCOMES.  What I learned in my graduate program was performing outcomes studies - and I continue to perform follow up surveys and mentor outcomes programs through my business in terms of quality outcomes. 

If EPs are serious about leveling the playing field - my suggestion is to not waste valuable time negotiating with other allied health care professionals who don't want to see us in the field - we should be seeking out state contracts and discussing reimbursement for clinical exercise therapy programs with insurance companies and HMOs - - the companies who pay the bills for healthcare in the first place.  According to Pilzer - it is paramount to creating another pie, instead of wedging into the current one. I truly believe that our "status" in healthcare will then be attained.
 


EP is a profession independent of a govt. licensure status
Eric Durak

Tommy, 

I am working with financial consultants now to grow my cancer wellness business into a major healthcare entity (independent of what the healthcare world thinks). One only needs to look at the growth of companies such as HCD (Silver Sneakers) to see that understanding the contract process is more important that going through the government to validate our profession.

I believe that EP is a profession independent of a govt. licensure status. If you look at the history of EP from Harvard Fatigue, Univ. of Indiana UCSB Inst. of Environ. Stress, and all of the programs that have come about as a result of EP involvement, we all know that there has been a major role in development of community programs, exercise technology, and academic preparation. 

From the accreditation standpoint - I think it is very precarious for an organization that does certification to also do accreditation.  ACSM should not be in the business of accreditation under any circumstances.  It is a conflict of interest and demotes their standing in the healthcare community. JCHO and CARF do not accredit doctors and nurses - they accredit facilities. NFTA in Colorado also is an accrediting body for the fitness and health club profession (www.nfta.org)  They are independent and accept certification from leading bodies.

You can continue to write about what you are and where we are going.  Your wife states that you don't get paid for ASEP - but as a professor, I see part of your job as moving ideas forward as well as shaping young minds (which is pretty tough these days).  Be thankful that in today's economy you can do both.  A VC friend of mine states that there are over a trillion dollars in investment monies not being invested due to today's shakey economy.  Eventually they will move this money - and I hope that some VCs move some towards my healthcare concept.  Eventually I will move from Cancer
Wellness to Total Disease Management through exercise.  I am also looking into becoming a national education director for HIPAA regulatory processes from the Fed. Govt.  This could create jobs for many EPs and other instructors to become site inspectors, and in-service education consultants to the fitness industry.

Best to you.  I will keep your email as a reference for where we all think the future of ASEP can be.  A good friend of mine (a long time EP) told me to "associate with the people with money - and you will have the power".  I think future ASEP relationships should be with healthcare organizations who are moving forward.  In that respect ASEP can do in a decade that ACSM has failed to do over 50 years - become a bone fide member of the healthcare profession. 
I strongly recommend you purchase Paul Zane Pilzer's book - the Wellness Revolution.  It will give you some STRONG inspiration for ASEP directions.
 


Tommy  - an exerpt from your recent ASEP article. . . .
Eric Durak

Integrating Reason with Intuition: Before the public can grant professional status to exercise physiology, it must be recognized as being socially necessary.  The public needs answers to the following questions: 

  • Where are exercise physiologists educated?
  • Do they attend technical schools or colleges?
  • What kind of academic courses do they take?
  • Where do they learn their hands-on skills?
  • What are their credentials?
  • Are they nationally certified?
  • Are the academic programs accredited?
  • Where do they work?


POINT #1 - The public does not "grant" professional status to EPs, other healthcare professionals do.  There are many patients who do not know the difference between a physical or occupational therapist.  The point should be whether they do a good job and have competent outcomes.  Exercise physiology is a medical and social necessity due to its application in sports training [i.e., Lance Armstrong, Tiger Woods, etc., who have the finest coaches (Chris Carmichel is an exercise physiologist), and prove to be at the top of their games].  Its other applications in medicine are rooted in 70+ years of research that is as good as any other medical studies.  Therefore, the need is in the application.  We need to convince healthcare of our efficatiousness, both from an outcomes and financial standpoint.

POINT #2 - EPs are educted at fine institutions.  Curriculums shouldbe consistant, but may never be, as individual schools determine what they think constitutes and EP course load.  If many professors are neurophysiologists, this may be the emphasis in academic programs.  EPs should have some level of internship in both healthcare and academc and research.  Since there are so many opportunities to work in exercise therapy and conditioning "good to great".

In closing, accreditation standards exist through National Fitness Therapy Association (www.nfta.org) and most schools are accredited academically.  If exercise physiologists wish to make an impact, they need to balance the academic and the business side of their profession.  I am currently reading Business Think, by Marcum, and the Wellness Revoluion by Pilzer (a must reading for any EP).
 


Response to Dr. Birmbaum's article on nutrition supplements 
To the Editor-in-Chief

I have read Dr. Birnbaum's article on supplements and have a few comments regarding their use in sports medicine / performance, and in healthcare.  The object of sports is winning.  If an athlete has a better coach, they have an unfair advantage.  That is the nature of sports.  This holds true for VO2 max, lactate threshold, muscle tendon insertion, and percent fast twitch fibers.  For persons who have trouble with this concept, they should not compete. 

Taking supplements in sports may contribute to performance, but according to Cooper (1994), and Wallach (1994), using supplements is a necessary replacement to the minerals and nutrients lost during the exercise process. It seems almost irrefutable that anyone who is involved with scientific training regimes doubts the effectiveness of supplementation.  From the greatest athletes in history, to their coaches - supplements have been a part of athletic training tables for decades.

Most of the dissent in the vitamin industry comes from Physicians, who doubt the effectiveness of vitamins.  They, along with legislators are interested in regulation.  Whether or not vitamins and minerals are regulated does not take away from their effectiveness.  We only need to look at recent medical studies about the problems of prescription medications and health problems (JAMA, 1999) to see that for most Americans, choosing vitamins is a relatively good decision.  Does that mean they should take them blindly?  Of course not - however, pointing fingers at a non-regulated industry
(vitamins) is about the same as saying that because exercise physiologists are not licensed healthcare professionals, they should not be practicing health programming for persons with medical conditions.

In my estimation, I take a page from best-selling author and economist Paul Zane Pilzer.  In his "Wellness Revolution" book, he states that our $248 billion dollar wellness industry will overtake our current $1.5 trillion dollar healthcare industry in less than 15 years.  Most of this growth will be seen in nutriceuticals.

It is imperative that exercise professionals understand trends and components of vitamins.  What they are, what they're good for, who is using them, and what amounts constitute a prescribed dose.  Once we have an understanding of some of the fundamentals of vitamin usage, we will better understand why people use them, and how an "unfair advantage" at present may simply be seen as a standard of care in the very near future.
 

References
Cooper, K.H.  (Spring, 1994). Antioxidants and Health.  CBI Magazine, pg. 58.
The Antioxident Revolution. (1994).  New York, NY: Thomas Nelson Publishers.
Wallach, J,D.  (1994). Rare Earths.  San Diego, CA: Double Happiness Publishing.
Pilzer, P.Z.  (2002). The Wellness Revolution.  New York, NY: Wiley and Sons.
 


Matt's "time bomb" article
Eric Durak

Dear Matt,

I am reading some archieve articles from ASEP, and your "time bomb" article was one of the more impressive reviews I have read in quite some time.  I know that many people state that exercise physiologists are low persons on the health care food chain - the only comment that I would make is that in my opinion, exercise physiology is not part of the health care system.

Health care (or sick care) in the US is make up of MDs, RNs, PTs, psychologists, OTs, and a variety of techs.  Nowhere in my estimation is there any job description for an exercise physiologist.  Your outline of the TX job for EPs illustrates my point.  If someone in Human Resources is looking for a tech job with a high school diploma, than it may be the job of ASEP to do exactly what AAPHERD did in the 1960s in Ohio when the state school board decided to get rid of phys. ed. in a school district. 

National AAPHERD came down on the organization so hard that within weeks PE was reinstated on the school curriculum.  Of course, that was when AAPHERD had over 60,000 members (before many of them quit to join ACSM). Now we have many diluted organizations who are not concerned about one particular aspect of the profession (except ASEP).  However - ASEP is a small organization with not a lot of money, and now legislative power.

I think that if ASEP truely wants to have EP as a health care entity - it needs to register this profession (I believe there is a EP description in the bureau of labor statistics), and to understand where to go in order to get money for salaries and professional excurtions. Are you familiar with the Medicare Wellness Act of 2001?  This bill, signed into law by Graham-Foley senators, promoted preventive services for health enhancement.  It was endorsed by many of the nation's allied health care workers, such as PTs, OTs, RDs, and psychologists - most of whom will profit from its tenents. 

Companies such as Health Care Dimensions in Phoenix, AZ make millions of dollars each year on managed care contracts for wellness programs (www.silversneakers.com).  However, they contract out services for exercise
for person over 65 years of age (most of which have medical concerns) to health clubs such as Ballys and 24 Hour Fitness.  The persons who administer these programs are not EPs, and make little money in the process of
instructing. 

The answer to this problem is to make the profession of exercise physiology as "necessary" as any other type of program.  Simply put - if we can make money for health care - we are necessary. I have been there myself.  I have billed my services out for FFS insurance, until the referrals slowed.  Then I became dispensable.  Now I own my own
business, and I am at present trying to build a network of cancer wellness programs (for high end instructors, EPs, and therapists). I am looking for sponsorship monies to provide a good hourly rate for those experienced professionals to teach these programs.

I hope that you understand where I am coming from.  I have been in the "profession" long enough to know that being indepensible means that you can produce more revenue than your rival.  That is part of American business.  I
lastly hope that EP professors and students entering the workplace understand this concept first and foremost as they begin their careers.
 
 

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