Editors: Dr. Lonnie Lowery and Dr. Tommy Boone

Welcome ASEP Members / E-News Subscribers,
Welcome to Volume 8, Number 6 of the ASEP Newsletter! Please enjoy the full online version of the
ASEPNewsletter as well. It is a free service for subscribers, will add valuable additional content for ASEP members and will keep all of us in tune with national and state ASEP happenings. The Newsletter will also serve as a sounding board for member concerns and be a reminder to read JEPonline and PEPonline. Don't miss the growing amount of educational and motivating material appearing online regularly!

ASEP National News...
The Board of Directors (BOD) has recently assigned new, specific, measurable goals to its members as guided by the detailed new business plan. Look for aggressive changes in several areas of development from "Accreditation" to "Website" - and ASEP Newsletter updates on each as they are met!

Position Advertisement...

1st Shift
The Department of University Cardiologists at Rush University Medical Center,
seeks an Exercise Physiologist to perform and interpret stress testing under physician supervision using predefined stress protocols. Exercise physiologist will ensure the safety of each patient receiving stress testing by closely monitoring each test. 

Requires a BS or MS in Exercise Physiology, Cardiac Stress Test experience and current applicable State Professional License. ECG experience required.

We offer excellent compensation, top benefits and full tuition reimbursement for you or a family member at Rush University. To be considered, please send
curriculum vitae to: 

Tracey Colantonio
Rush University 
Medical Center
729 S. Paulina
Chicago, IL 60612
Fax: 312-942-8271

ASEP Newsletter Editorial

Select Strategies for Increasing Awareness of ASEP
Lonnie M. Lowery, MA, MS, PhD
President, Nutrition, Exercise & Wellness Associates
Cuyahoga Falls, OH 44222

A primary drive of recent Board of Directors (BOD) meetings has been improved promulgation (i.e. marketing) of the American Society of Exercise Physiologists. Stimulated by more than self-interest (ASEP growth for its own sake), the marketing of ASEP goes beyond the singular goal of business marketing that hopes to increase its "bottom line". The expansive new ASEP marketing plan is meant to save a profession from extinction. Several approaches have been included in the recently-formalized business plan, each with specific measurable objectives. Following are just two...

Expanded use of the ASEP E-News (email version of the longstanding web Newsletter) will be used to invite a wide variety of potentially interested students and professionals into ASEP. This invitation will include 10 critical reasons to join as well as benefits for those who make the commitment to ASEP and the Profession. Exercise science graduates looking to practice in the field need to know WHY they should join ASEP and become true exercise physiologists (EPCs).

Part of this marketing initiative can eventually focus on faculty "gatekeepers" as well...

Journal Article Highlight

Abra Cadabra: The Disappearing Act of Exercise Physiologists
Nicole Beachman
Board Certified Exercise Physiologist
Department of Exercise Physiology
The College of St. Scholastica
Duluth, Minnesota

Copyright 1997-2004, PEPonline and American Society of Exercise Physiologists 



All material copyright 1997-2004, American Society of Exercise Physiologists; All rights reserved.

 Web site:
 ASEP Newsletter, ISSN 1097-9743

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