6.29.2004
Welcome
ASEP Members / E-News Subscribers,
Welcome to Volume 8, Number 6 of the ASEP
Newsletter! Please enjoy the full online version of the ASEPNewsletter
as well. It is a free service for subscribers, will add valuable
additional content for ASEP members and will keep all of us in tune
with national and state ASEP happenings. The Newsletter will also serve
as a sounding board for member concerns and be a reminder to read JEPonline and PEPonline. Don't
miss the growing amount of educational and motivating material
appearing online regularly!
ASEP
National News...
The Board of Directors (BOD) has recently assigned new,
specific, measurable goals to its members as guided by the detailed new
business plan. Look for aggressive changes in several areas of
development from "Accreditation" to "Website" - and ASEP Newsletter
updates on each as they are met!
Position
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Requires a BS or MS in Exercise
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ASEP
Newsletter Editorial
Select
Strategies for Increasing Awareness of ASEP
Lonnie M. Lowery, MA, MS, PhD
President, Nutrition, Exercise & Wellness Associates
Cuyahoga Falls, OH 44222
A primary drive of recent Board of
Directors (BOD) meetings has been improved promulgation (i.e.
marketing) of the American Society of Exercise Physiologists.
Stimulated by more than self-interest (ASEP growth for its own sake),
the marketing of ASEP goes beyond the singular goal of business
marketing that hopes to increase its "bottom line". The expansive new
ASEP marketing plan is meant to save a profession from extinction.
Several approaches have been included in the recently-formalized
business plan, each with specific measurable objectives. Following are
just two...
Expanded use of the ASEP E-News (email version of the longstanding web
Newsletter) will be used to invite a wide variety of potentially
interested students and professionals into ASEP. This invitation will
include 10 critical reasons to join as well as benefits for those who
make the commitment to ASEP and the Profession. Exercise science
graduates looking to practice in the field need to know WHY they should
join ASEP and become true exercise physiologists (EPCs).
Part of this marketing initiative can eventually focus on faculty
"gatekeepers" as well... READ
MORE
Journal Article Highlight
Abra
Cadabra: The Disappearing Act of Exercise Physiologists
PEPonline. 2004;7(5):2004.
Nicole Beachman
Board Certified Exercise Physiologist
Department of Exercise Physiology
The College of St. Scholastica
Duluth, Minnesota
Copyright 1997-2004, PEPonline and American Society of
Exercise Physiologists
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